Predictably Irrational by Dan Ariely
Book Overview
Why do we make irrational decisions even when we know better? Predictably Irrational by Dan Ariely is a groundbreaking book that explains how hidden psychological and emotional forces affect our choices—from daily spending habits to major life decisions.
A must-read for students of economics, business, psychology, and Loksewa exam aspirants looking to expand their understanding of human behavior and decision-making. Available now at Pairavi Book House — delivery across Nepal.