Genres: Non-Fiction,

Predictably Irrational by Dan Ariely

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Book Overview

Why do we make irrational decisions even when we know better? Predictably Irrational by Dan Ariely is a groundbreaking book that explains how hidden psychological and emotional forces affect our choices—from daily spending habits to major life decisions.

A must-read for students of economics, business, psychology, and Loksewa exam aspirants looking to expand their understanding of human behavior and decision-making. Available now at Pairavi Book House — delivery across Nepal.

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SKU : 3221322

ISBN : 9780007368549

Weight : 0.45

Pages : 280

Language : English

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Kathmandu Kathmandu, Nepal

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Why do we make irrational decisions even when we know better? Predictably Irrational by Dan Ariely is a groundbreaking book that explains how hidden psychological and emotional forces affect our choices—from daily spending habits to major life decisions.

A must-read for students of economics, business, psychology, and Loksewa exam aspirants looking to expand their understanding of human behavior and decision-making. Available now at Pairavi Book House — delivery across Nepal.

  • Author: Dan Ariely

  • Language: English

  • Pages: Approximately 300 pages

  • Format: Paperback

  • Edition: Updated Edition with New Insights

  • Ideal For:

    • Economics and Business students (BBA, MBA, MBS)

    • Psychology and Sociology learners

    • Loksewa and UPSC aspirants (for logical reasoning and comprehension practice)

    • Entrepreneurs, marketers, and anyone interested in human behavior

  • Delivery: All over Nepal from Pairavi Book House, Putalisadak

  • Highlights:

    • Easy-to-understand behavioral economics

    • Based on real experiments and data

    • Global bestseller — over 1 million copies sold

    • Referenced in business schools and civil service preparation

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